Three Blondes and a Brownie

Questions

1. Briefly state the vision that Ms. Piatka had
2. How did Ms. Piatka achieve her vision?
3. What needs or wants were addressed in this venture?
4. A market niche is a specific segment of the market. What niche did this venture focus on?
5. Why do you think the name of a company is so important to its success? Can you name other companies that have catchy or inventive names? Have these names affected the success of their ventures?

Answers

1. Ms. Piatka's vision was to become successful by selling her baked goods on a mass scale.
2. She never gave up by selling her product to little café's until she became featured on a televised show which lead her to meet her two future partners.
3. The needs and wants in this venture was the people's want to have a tasty low-fat treat.
4. The niche in this venture was when she collaborated with McDonalds because it gave her the success she wanted.
5. Certain words can give negative emotions to the buyer and will repel any potential sales. A few companies that have intriguing names are Modcloth (an online clothing store), Eyebobs (an eyewear company), and Semikolon (a company that sells office supplies). These company names embody the product that each individual company is trying to sell in a catchy way. I believe that names affect the success of ventures because someone would rather buy something with a fun name rather than a bland name.